Black Week
Around The World

Black Week: time for sales lovers

For years, Black Friday has attracted the interest of many people around the world. This shopping holiday draws in crowds of consumers who are making the best of the discounts offered to them. That is why, seeing the interest of clients, stores decided to expand their offers for the entire week, not just Black Friday. Thanks to that, discount lovers can enjoy rebates from the Monday preceding Black Friday until Cyber Monday.

BlackWeek.Global analytics decided to check the attitude of people around the world toward Black Friday, and what they are likely to buy.

The best timing

Black Friday Statistics

In reality not all consumers participate in the sale on Black Friday itself. Last year, 59 percent of surveyed shoppers decided to shop on Friday, but as much as 34 percent did their shopping from Monday to Thursday, and 27 percent enjoyed special offers over the weekend after Black Friday (Saturday and Sunday).

The vast majority of shoppers (84 percent) was satisfied or rather satisfied with their Black Friday experiences. 14 percent of respondents were rather unsatisfied, and the remaining 2 percent was unsatisfied with their Black Friday shopping.

Among the people who did not take part in last year’s Black Friday, the most common reason (38 percent of answers) was the fact that consumers didn't know about Black Friday. 34 percent of those who didn't take in Black Friday sales said they had simply missed Black Friday. The remaining found discounts unattractive or pointed out that they had no interest in discounted items (15 and 13 percent respectively).

Selling like hotcakes

THE MOST DESIRED PRODUCT CATEGORIES

Invariably, clothing is among the products which rule during Black Friday sales. It is the most frequently chosen category of products — 38 percent of consumers will buy new clothes. Electronics (36 percent) and shoes (25 percent) were the second and third top categories.

Home appliance ranked fourth (20 percent), followed by cosmetics (13 percent). Goods for children were less popular during Black Week (12 percent), similarly to sports items of books (12 and 11 percent respectively). Gifts and travel rounded out the top ten categories with 11 and 9 percent respectively.

Methodology

All statistical data comes from Picodi.com, a global discount platform operating since 2010, which created BlackWeek.Global, a site dedicated to Black Week sales. The survey conducted in September 2020 was also used in the report.

Public Use

Would you like to share information about Black Week with your readers? All the data and infographics presented in this report can be freely used for both commercial and non-commercial purposes as long as you indicate the author of the research (BlackWeek.Global) with a link to this subpage.

Check out Black Week in Your Country

  1. Black Week

    Argentina

    In 2020, 59% of Argentinians participated in Black Friday sales. 24% of Argentinians purchased something right before Black Friday (from Monday to Thursday), and 25% purchased in the weekend after Black Friday.

    Serious savings in most popular stores

  2. Black Week

    Austria

    This year, 21% of Austrians will spend more money than year before. 13% of surveyed Austrians told, this year they would spend less money during Black Friday sales than in 2020.

    Serious savings in most popular stores

  3. Black Week

    Brazil

    According to the survey, an average woman in Brazil is going to spend BRL 862, and an average man will spend BRL 1144. 34% of Brazilians purchased something right before Black Friday (from Monday to Thursday), and 30% purchased in the weekend after Black Friday.

    Serious savings in most popular stores

  4. Black Week

    Chile

    12% of surveyed Chileans told, this year they would spend less money during Black Friday sales than in 2020. According to the survey, an average woman in Chile is going to spend CLP 128,000, and an average man will spend CLP 151,500.

    Serious savings in most popular stores

  5. Black Week

    Columbia

    In 2020, 70% of Colombians participated in Black Friday sales. 25% of Colombians purchased something right before Black Friday (from Monday to Thursday), and 28% purchased in the weekend after Black Friday.

    Serious savings in most popular stores

  6. Black Week

    Germany

    According to the survey, an average woman in Germany is going to spend €219, and an average man will spend €325. 11% of surveyed Germans told, this year they would spend less money during Black Friday sales than in 2020.

    Serious savings in most popular stores

  7. Black Week

    Italy

    In 2020, 58% of Italians participated in Black Friday sales. This year, 22% of Italians will spend more money than year before.

    Serious savings in most popular stores

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    Mexico

    According to the survey, an average woman in Mexico is going to spend MXN 2,787, and an average man will spend MXN 3,668. 13% of surveyed Mexicans told, this year they would spend less money during Black Friday sales than in 2020.

    Serious savings in most popular stores

  9. Black Week

    Poland

    In 2020, 72% of Poles participated in Black Friday sales. 5% of surveyed Poles told, this year they would spend less money during Black Friday sales than in 2020.

    Serious savings in most popular stores

  10. Black Week

    Romania

    According to the survey, an average woman in Romania is going to spend RON 771, and an average man will spend RON 1197. This year, 24% of Romanians will spend more money than year before.

    Serious savings in most popular stores

  11. Black Week

    Spain

    27% of Spanish people purchased something right before Black Friday (from Monday to Thursday), and 25% purchased in the weekend after Black Friday. This year, 21% of Spanish people will spend more money than year before.

    Serious savings in most popular stores

  12. Black Week

    Sweden

    36% of Swedes purchased something right before Black Friday (from Monday to Thursday), and 26% purchased in the weekend after Black Friday. 11% of surveyed Swedes told, this year they would spend less money during Black Friday sales than in 2020.

    Serious savings in most popular stores

  13. Black Week

    Switzerland

    In 2020, 47% of Swiss people participated in Black Friday sales. According to the survey, an average woman in Switzerland is going to spend CHF 341, and an average man will spend CHF 485.

    Serious savings in most popular stores

  14. Black Week

    USA

    In 2020, 76% of Americans participated in Black Friday sales. This year, 24% of Americans will spend more money than year before.

    Serious savings in most popular stores

Frequently Asked Questions

What is Black Week?

Black Week is a series of sales at the end of November.

Why “Black Week”?

In the past, Black Friday was the main day of sales, but nowadays many stores offer discounts during the whole week.

When is Black Week?

In 2020, Black Week sales will take place from 22rd to 28th of November.

Which stores will offer Black Week discounts?

The list of stores which offer Black Week discounts will appear on the website BlackWeek.global.

Why Black Week, when there is Black Friday?

We analysed last years’ data and it turns out that many stores offer attractive discounts also before and after Black Friday, it is just the list of discounted products that changes. It is likely that the product you’re interested in will be on sale not of Friday, but some other day of the week.